1. Plan for the future
An MDM program is like a rocket – it goes where you point it to. Just as you wouldn’t go to the market with a new product or service without having a clear vision for it, you shouldn’t kickstart an MDM initiative without knowing what you want out of it. We call it the FTF principle – in the next five, ten and fifteen years, where do you want your organization to be, and how can your data infrastructure help you get there?
For instance, if your organization wants to grow 25X in turnover in the next five years, your MDM initiative must be tied to data that in turn ties into the business drivers that will help you achieve your goals.